Development Status of Outdoor Products

In 2011, the market economy of outdoor products in China increased from 7.13 billion yuan in 2010 to 10.76 billion yuan, a growth of 51%; The sales revenue of outdoor products market reached 54.3 billion yuan, an increase of nearly 70%. At the same time, the retail sales of outdoor sports equipment in China have grown rapidly. In 2011, the sales of outdoor fashion sports equipment of key large-scale retail enterprises in China increased by 23.9% compared to 2010. Among them, the sales of outdoor fashion sports equipment in first tier cities increased by 16.2% compared to 2010, second tier cities increased by 20.3% compared to 2010, and third tier cities increased by 46.3% compared to 2010. There are over 400 professional outdoor brands in the domestic Chinese market, with local brands accounting for about 30% of them; There are nearly 2000 professional outdoor product retail stores and over 1600 retail points in department stores. Other sales models are also rapidly developing in different ways; There are over 400 professional outdoor sports clubs; More than 700000 people participate in organized outdoor sports every year. The outdoor sports industry, as an emerging industry in China, is expected to maintain a sustained growth momentum in the next 3-5 years.

Future Investment Prospects of the Outdoor Products Industry Market

With the rapid growth of the economy, China's outdoor products industry is showing a thriving development trend. The huge market size and broad development prospects are attracting renowned international outdoor product companies to accelerate their entry into the Chinese market. These international giants, with their strong funding, research and development, design, and marketing capabilities, have increased their efforts to explore the Chinese market and seize more market share.

In 2012, clothing products accounted for the largest market sales proportion in China's outdoor products industry, reaching 47.55%. Outdoor casual shoes ranked second, followed by backpacks, accounting for nearly 90% of the industry's annual sales.

Famous outdoor brands from developed countries in Europe and America have entered China one after another. In 2012, there were a total of 557 brands in the Chinese outdoor products market, an increase of 17% compared to the previous year, including 225 domestic brands and 332 international brands. From the perspective of market sales, foreign brand sales accounted for 55% and domestic brand sales accounted for 45% in 2012.